Dyson does it again

The Dyson vacuum has nearly become a household name. Like Apple, Dyson stands for innovation, quality and customer service. A successful company like Dyson could have settled on being a ‘vacuum cleaner company’. They have their comfort zone, and healthy profits, so what’s next? It is clear that Dyson wants to be known more as an ‘innovation company’. They’ve made another big splash with the ‘bladeless’ fan. Like Apple, they’ve done a brilliant job introducing this new concept to the market.

Who would NOT want to click on this e-mail? (See bottom of post..) Doesn't it make you want to 'scratch that itch'? --It is suspenseful. (it won’t be launched for a few more days) --It focuses on improving our lives (making a familiar device work better) --Don’t you want to be the first to know….and don’t we all want to remove ‘clutter’ from our lives?

We could all learn a lesson from Dyson e-mail marketing and product introduction techniques. Dyson stresses the urgency and makes it very compelling to investigate this new product. I don’t have the numbers as of yet, but I would imagine that this ‘Dyson Air Multiplier’ is selling very well. It takes an innovative, courageous company like Dyson to go big and bold in this economy. Kudos.

Until next time. Dan Naden